All posts by Matthew Chabe

Matthew Chabe

About Matthew Chabe

Matt Chabe is the President of Chapter Two Marketing & Public Relations, an integrated marketing agency based in Bangor, Maine that helps startups and businesses around the nation maximize growth. He is a seven-year veteran of the U.S. Navy, an active SCORE volunteer, and drives way too fast for his own good. Matt graduated from University of Maine with a BA in marketing and a minor in psychology.

How much should your startup spend on marketing?

I wrote an article not too long ago that discussed how to establish a marketing budget for your business. I figured I should drill down and explore this issue for startups in particular, because, hey, I’m in the startup industry. We’re not ones for subtlety, here. The fact is, many new businesses see marketing as […]

Establishing a marketing budget for your business.

“How much should I spend on marketing?” I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floating around on this topic consists of nothing more than advice passed down through generations or simply numbers pulled out of the air. Therefore, I […]

Making a Case for Bangor as Retirement Destination.

Periodically, Bangor goes through this passionate phase of growth in which it wants — no, yearns — to retain and attract a youth contingent. Ideas are tossed around and people raise their voices to talk sternly about concepts like “brain drain” and “aging workforce.” Then there’s BUREAUCRACY and “someone-else-was-supposed-to-do-it”‘s and in the end, not a […]

Branding 101: It’s All Feeling

New Client: “I want to renew my brand.” Me: “OK, what exactly would you like to do?” NC: “I need a new logo, and I need a new brochure and business cards. I’m thinking about getting a new website, too.” Me: “What is your goal in doing this?” NC: “…to renew my brand!” I have […]

An Unpopular Opinion About Wal-Mart

There’s been a lot of opinion and activity recently about the perceived wage disparity between employees and executives at various organizations. I’m specifically talking about the recent protests at WalMart and various fast food establishments, though I know the sentiment runs broader than that. I generally stay away from voicing opinions online. The resulting conversations […]

White Cloud and The Importance of Positioning

I was walking through the department store the other day, and I happened upon this:   Fairly innocuous. A display of White Cloud diapers, right? It sure is. But something caught my eye. I took a second look. And realized that these are BASICALLY THE SAME EXACT PRODUCT. What’s happening here? Easy: White Cloud has […]